Our design philosophy is guided by longevity, not trends. Each piece is thoughtfully considered to withstand time, with clean lines and versatile silhouettes that adapt seamlessly to evolving wardrobes. We choose high-quality fibres for their durability and ability to age gracefully, with a focus on natural and low-impact man-made fibres. We carefully consider every seam construction and wear test all our garments to ensure our items can keep up with your lifestyle.

Most of your favourite styles will be coming from our beloved 100% silk skirts and accessories range, our best-selling EcoVero viscose jacquard, and our everlasting stretch cotton jersey styles. With this focus on natural and preferred man-made cellulosic fibres, we’re always looking for the best solution in balancing garment performance and durability, with a fibre’s production impact and end-of-life options. This is why we're working on preferred materials guidelines to educate our customers on the impact of individual fibres, as well as an audit of where we’re at, sharing our goals on how we plan to continue to improve.

Our garments are crafted in Tongxiang City, Zhejiang Province, China, a region renowned for its textile expertise. We choose this location not only for its skill but also for the transparency and ethical practices we are able to uphold. We’ve maintained a close relationship with our partner for over 10 years through visits and daily communication. We recognise the complexities of global production and are committed to exceeding minimum requirements. By partnering with suppliers offering fair wages, overtime premiums, and additional benefits, we support an environment where workers are valued and respected. We’re also in the process of exploring some manufacturing options closer to home and are excited to support the growth of the Australian textile manufacturing industry. Watch this space!

As part of our effort to reduce environmental impact, we’ve moved away from single-use plastic poly bags, opting for home-compostable alternatives by Better Packaging Co. that decompose naturally, helping to mitigate pollution caused by traditional plastics.

For shipping orders, we use kraft mailer boxes made in Australia from 100% recycled post-consumer wastepaper, reducing the demand for virgin materials. 

We believe that thoughtful consumption begins with education. Small habits, like reducing wash frequency or wearing garments longer, can significantly reduce a garment’s impact. Our Care Guide offers simple yet effective steps to preserve garment longevity, emphasising the importance of mindful consumption in creating a circular fashion economy. Learn more here.