care guide


Our commitment is to inspire positive change by sharing knowledge to reduce environmental impact. Simple practices like wearing your garments for longer and embracing circularity can make a meaningful difference.

In an age of information overload, our Care Guide offers practical, straightforward insights to extend your garments' lifespan, minimise waste, and support a more circular economy.

Embracing circularity means keeping items in use through repair, upcycling, and responsible disposal. These practices reduce landfill waste, minimise resource extraction, and contribute to a more responsible fashion approach.


Incorporating simple practices such as infrequent garment washing conserves water, reduces energy consumption, and maintains clothing quality. When combined with a dedication to prolonged garment use, we reduce the need for new items, lowering the fashion industry's environmental footprint.


    Before washing, consider alternative methods like brushing and airing to maintain cleanliness. Address small marks and stains with natural stain removers. When washing is necessary, protect your garments by using a mesh laundry bag.


    Opting for cold water usage in your laundry can result in an estimated 75% - 90% reduction in energy consumption for each load. This choice not only minimises colour fading but also helps maintain the original shape of your garments by preventing shrinkage. Additionally, cold water can lessen the formation of wrinkles, saving both energy and ironing time.


    To minimise harm to waterways, opt for gentle, eco-friendly detergents. Liquid detergents are preferable to powder, as they create less friction and shedding. Avoid synthetic clothing that releases plastic microfibres. If you must use them, employ a Guppyfriend® Wash Bag to capture these microfibres and dispose of the lint in the bin.


    Opting out of using a dryer conserves electricity and preserves the quality of your clothing. When hanging items, choose a shaded area to prevent colour fading. For fabrics susceptible to shrinkage, such as crepe, reshape the garment when it's wet to avoid the need for ironing later.


    Iron your garments only when absolutely essential. An alternative is to hang your items in the bathroom while you shower, as the steam naturally removes creases, saving both effort and energy.


    When it's absolutely necessary, select a certified environmentally-conscious dry cleaner who avoids harmful chemicals. Additionally, consider skipping the plastic cover when collecting your items.


The most direct approach to minimising negative environmental impacts is by extending the lifespan of your garments through longer wear.


    Achieving enduring style doesn't require constant turnover. Opt for timeless designs that stand the test of time, promoting both longevity and circularity. Invest in high-quality pieces crafted from durable materials. Consider Eco-Age's golden rule: will the item be worn at least 30 times before making your choice?


    Embrace imperfections in garments rather than parting with them due to minor fit issues. Seek out a local tailor who can provide custom adjustments, ensuring that your clothing suits your preferences.


    Beyond standard alterations, consider more creative transformations when you're ready for a change. From simple length adjustments to experimenting with new colours through over-dyeing, the options are limitless, allowing your clothing to evolve gracefully.


    For minor repairs, you can easily fix things at home. Thanks to resources like Google and YouTube, how-to tutorials are just a few clicks away. Our production team is also at your service. If you need advice on minor damage repairs, simply email a photo to


When the time comes to part with one of our garments, we offer a responsible recycling option. Email to request a free postage return label.


    Explore options to pass on items you no longer wear. Consider listing your items on online marketplaces like Etsy and eBay or within your local Buy, Swap, Sell group.


    Before donating your clothing, ensure they are clean and in good condition. Mend any items that need attention to maximise their potential for resale. Donating unwearable items places unnecessary strain on charity shops, and the items will often be redirected to landfills.


    For clothing that can no longer be worn, you can locate a nearby recycling centre by visiting  Planet Ark’s website.

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