care guide
We believe in creating positive change by offering simple, thoughtful practices to reduce environmental impact. Wearing your garments longer and embracing circularity are key steps in creating a more responsible future. In a world of constant information, our Care Guide offers clear, practical insights to help extend the life of your garments, minimise waste, and support a more responsible fashion cycle. Embracing circularity means keeping your pieces in use through repair, upcycling, and responsible disposal. These practices reduce waste, preserve resources, and contribute to a more mindful approach to fashion.
Spot cleaning and a steam refresh are often enough. Avoid fabric softeners—they weaken fibers and reduce breathability. Skip the dryer. Air drying helps maintain shape and longevity. Always check the care label before washing to ensure proper care. Handwashing is the gentlest way to preserve fibers and extend the life of your garment. If you're pressed for time and need to machine wash, use cold water, a garment bag, and a gentle detergent to minimise wear.
FIBRE CARE
SILK
Silk is antibacterial and does not require frequent washing.
Spot clean with a dry microfiber cloth.
Steam iron between wears to refresh.
When necessary, cold hand wash with delicate detergent.
Wash with like colours and avoid wringing or twisting.
After washing, place the wet item on a towel, roll it up, and gently press to remove excess water.
Lay flat to dry in the shade.
For stains, consult your local dry cleaner.
LENZING™ TENCEL™ and ECOVERO™
Made using a closed-loop process with sustainable wood sources, these fibers are breathable, soft, and naturally resistant to wrinkles.
Spot clean with a damp microfiber cloth.
Steam between wears to maintain freshness.
When necessary, cold hand wash with delicate detergent.
Wash with like colours and avoid wringing or twisting.
After washing, place the wet item on a towel, roll it up, and gently press to remove excess water.
Lay flat to dry in the shade.
For stains, consult your local dry cleaner.
WOOL
Wool requires gentle handling to preserve softness and structure.
Brush off dirt and lint regularly.
Steam between wears to refresh and remove wrinkles.
Spot clean with a damp cloth for small stains.
Dry clean only when necessary.
Store folded or on a hanger with support to prevent creasing.
For seasonal storage, use breathable garment bags and natural moth repellents like cedarwood.
COTTON
Cotton is breathable and softens over time.
Steam iron between wears to refresh.
When necessary, cold hand wash with delicate detergent.
Wash with like colours and avoid wringing or twisting.
After washing, place the wet item on a towel, roll it up, and gently press to remove excess water.
Lay flat to dry in the shade.
Iron after washing to smooth natural creases.
For stains, consult your local dry cleaner.
The most direct approach to minimising negative environmental impacts is by extending the lifespan of your garments through longer wear.
WEAR FOR LONGER
CHOOSE WELL
Invest in timeless, well-crafted pieces that you’ll wear again and again. Before buying, ask yourself: Will I wear this at least 30 times?
ALTER
Keep garments that may need small adjustments. A local tailor can make custom alterations for a better fit, ensuring you continue to enjoy your clothing.
RE-PURPOSE
For a fresh look, consider length adjustments or experimenting with over-dyeing to transform your clothing.
REPAIR
When your journey with one of our garments ends, we offer responsible options:
WHEN IT'S TIME TO PART WAYS
RESELL
Pass on your pre-loved items through platforms like Depop or eBay, or within your local Buy, Swap, Sell community.
DONATE
Donate clean, wearable items. Mending garments before donating ensures they’re in the best condition to be resold, avoiding unnecessary strain on charities.
RECYCLE
For unwearable items, recycle textiles through services like RecycleSmart to ensure they are responsibly processed.